Justworks x ClassPass

I partnered with members of the marketing team and the product marketing team to create a cross-functional, scrappy, fun, quirky campaign to the launch the Justworks and ClassPass partnership.

The campaign set out to redefine “corporate wellness” for the modern workplace.

The team for this project “hired” and scouted internal talent, planned and produced the photoshoot, and successfully surpassed our initial product adoption goal.