Our expert analysis of nonprofit email data revealed something pretty incredible: The percentage of nonprofit emails going to spam is almost as high as the percentage of nonprofit emails opened.
We built a larger campaign around this white paper to build awareness around this astound email deliverability statistic. We hosted an event for the DC-area nonprofit community and a webinar for the nonprofit community at large—both featuring our email deliverability specialist. The branding of this piece set the tone for the social media and emails that supported this campaign.
EveryAction // Branding + Design