Justworks Out of Home Campaign
In 2019, Justworks launched a multi-market brand campaign to announce our presence in three new markets, Chicago, Atlanta, and San Francisco, and our home turf—New York City. The campaign was run on billboards, bus stops, digital marques, and the New York City subway.
Role
Internal Creative Liaison, Art Director
I led the RFP agency process, onboarded our agency partners, provided visual feedback, managed the timeline, led stakeholder feedback sessions, synthesized and delivered feedback to the agency.
Agency
Frank Collective
Concept
Our product literally just works. It’s a promise we make to all of our customers. So many of our competitors take a vague or negative approach when describing their product in advertising. We decided to lean into the “just works” messaging and highlight our offerings in a friendly, easy to understand, and approachable way.
